The Future Cup is an annual friendly international youth tournament organized by the Dutch football club AFC Ajax. The tournament is made for youth teams under 17 and is held every year during the Easter weekend in the Sportpark De Toekomst. This years campaign goal was to show the history of this famous tournament, highlighting some of the talents from Ajax which are still important to this day. Creating an animation where being displayed as memories on the cup lead to a strong leader intro for the live broadcast.